Charity Partners Project Seagrass

We know that no fashion choice is without impact to the planet and biodiversity so we make a contribution for every item we sell to our charity partners Project Seagrass. Inside each purchase there is a little blue note letting our shoppers know what has been contributed. 

Project Seagrass is a marine conservation charity based in Cardiff and was founded 2013 to turn cutting edge research into effective conservation action and education schemes.  They collaborate with local communities and other stakeholders. As a dedicated team of seagrass scientists, they work to protect seagrass, and through seagrass, they support marine conservation more broadly.

Seagrasses occupy 0.2% of the sea floor yet are responsible for 10% of the organic carbon buried in the ocean

Seagrasses are flowering plants that live in shallow sheltered areas along coastlines and thousands of species including shellfish, seahorses’, dugongs and sea turtles depend on seagrass meadows for food and shelter.  Seagrass meadows were once common around the UK coasts but over 90% have been lost since in the last century and every hour 2 football fields worth are lost a result of pollution, fertilizer runoff, anchor damage, port and marina building.  Seagrass stores carbon 35 times faster than tropical rain forests and replanting these can make a dramatic difference to biodiversity and climate change.

Like the coral reefs and rainforest’s of the tropics, these underwater gardens are full of life, hosting many animals of different shapes, colours and sizes.  A seabed with seagrass harbours up to 40 times more biodiversity than one without. Like rainforest’s and coral reefs, these incredible underwater gardens are threatened.

remember you can make a direct contribution to Project Seagrass without buying a product from us

Seagrass meadows provide food and habitat for thousands of species such as shellfish, seahorses, dugongs, manatees, and sea turtles. Over 30 times more animals live within seagrass compared to adjacent sandy habitats.  Seagrasses occupy 0.2% of the sea floor yet are responsible for 10% of the organic carbon buried in the ocean. Seagrass meadows, mangroves and coastal wetlands capture carbon at a rate greater than that of tropical forests and restoring these will help in the fight against climate change.

We encourage you to find out more about their work on their website which can do it more justice than we can on this page, and remember you can make a direct contribution to Project Seagrass without buying a product from us, visit them at www.projectseagrass.org